Tips for creating content for your gambling and casino affiliate website

Content creation in affiliate marketing has always been a burning issue. To attract customers, you need to not only make a high-quality offer, but also accompany it with the appropriate creative. This is particularly true for gambling affiliates. Let’s take a look at the key tips for creating casino content that will greatly make running an affiliate site easier.

Affiliate marketing: What it boils down to

The way an affiliate works in any vertical is quite multifaceted. When it comes to gambling, affiliate marketing is first and foremost:

•         making creative content;
•         working with the audience;
•         searching for traffic sources – blogs, streamers, forums.

Publishing educational materials, preparing review articles on slot machines, compiling reviews and working with influencers are only a small part of what an affiliate does to promote casino products and other gambling structures. A large number of various tools are used, ranging from native ads and banners to social networks.

Regardless of what tools and methods of promotion are used, experienced marketers of gambling affiliates always pay attention to the key factors that are worth looking into in more detail.

 

Choose relevant topics

Affiliate marketing does not stand still – every year there are new trends in development. Presently, it is worth noting that the following are relevant topics for gambling and casinos:

•         increasing video advertising. Using major streaming platforms;
•         optimizing user requests for voice commands;
•         artificial intelligence;
•         influencer marketing.

The statistics of investments in 2021 speak for themselves:

•         investments in Instagram increased by 61%;
•         Facebook’s increased by 46%;
•         investments in YouTube increased by 44%.;

Collaboration with both small and big influencers is at the peak of popularity. Various bloggers and streamers are trusted by a vast audience. Such individuals have a serious influence on other people, and this is what an affiliate should use.

Influencer marketing plays a key role in gambling verticals – it is the biggest way to attract potential players to a casino. It should be noted that, specifically for this niche, you need to prioritize streamers and bloggers with a local audience over those with a global one. Fans of a small influencer are much more trustful and engage more with their idol.

Video advertising is also extremely useful. There are different formats, from reviews of new video slots to analysis of popular gaming strategies. The more attention an affiliate pays to video advertising, the higher the chances of attracting a huge audience of popular video platforms. Successful affiliates have long been using YouTube and Twitch (the most popular resources) as their traffic source. Of course, at first you need to make sure that the affiliate program offers modern video hosting features.

Do not ignore the achievements of artificial intelligence. Modern affiliate programs have special platforms that significantly facilitate how an affiliate works. Some of the resources support AI, which helps in optimizing links, protecting against online fraud and automatically redirects offer ads.

Back it up and gain credibility

There is always a possibility of getting blocked in the gambling world. Every reputable online casino has encountered problems from supervisory authorities. As a result, you can see a large number of “mirrors” which are backups of official affiliate sites. Through them, you can include several links to the same resource in the TOP of search results.

The problem is trust on the part of gamblers. Due to the large number of mirrors, players get lost. And also, not every backup can have a direct connection with the official casino resource. To attract players, you first need to gain their trust. It’s not enough to just make a backup (although this is already a good safety measure) – you also need to position the existing mirrors correctly so that gamblers do not have unnecessary questions about the reliability and confidentiality of the game.

The specific activity of a casino is particularly monitored by government agencies; and this is not only in Ukraine, Russia or neighboring countries. The creatives created must comply with all the norms of advertising platforms, otherwise the risk of getting blocked increases. It is necessary to minimize the use of classic tricks like “free money”, “fast winnings on slots” and other similar phrases. You need to earn trust in a different way – through emotions, personal engagement and interesting offers.

Be audience-specific

Gambling, as one of the most popular verticals in affiliate marketing, should always pay attention to the needs of the audience. The days of aggressive advertising and stamping offers “on heads” are long gone. A successful affiliate is always focused on potential customers. It is recommended to:

•         use social networks;
•         organize and advertise various bonuses;
•         offer participation in competitions.

Trying to promote casino services or those of other gambling companies without paying attention to the needs of the audience equates to getting nothing for the work done. It is advisable to set up direct contact with the audience, and this can not be limited to just emails. Live chat, telegram channels, and short Tik Tok videos are the best ways to win the hearts of gamblers.

Grab their attention

Grabbing the attention of the audience is inextricably linked with focusing on its needs. It is necessary to use ideas for creating interesting gambling content, and not be limited only to traditional ad banners. To attract an audience, you need to be on the same page with it. It is necessary to use all popular traffic sources and methods of dealing with clients.

Personalization of content is the key weapon. In gambling verticals, the following are popular ways of attracting an audience:

•         VIP zones with privileged betting limits and special rules in slot machines;
•         unconditional access to all current events in the online casino;
•         promotion of players in internal ratings (loyalty program);
•         promo codes and cashback;
•         personalized chats using chatbots;
•         various gift certificates.

As already mentioned, video content is more popular than traditional review articles. A flashy banner with a deposit button is good. But making an ad real to a person is even better. In this regard, the best way is to be interested in gambling yourself. The peculiarity of the gambling niche is precisely based upon the fact that the emotions and actual involvement of the content creator are of key importance. For example, a regular review of a slot machine can be turned into storytelling and an example of how a pro personally benefited from the perks of a slot machine.

 

Craft effective CTAs

CTAs are necessary in any affiliate marketing vertical. In terms of gambling affiliate, you can call to various actions:

•         registration;
•         deposit replenishment;
•         participation in competitions;
•         playing certain slots;
•         loyalty program promotion.

There is a broad scope for affiliates to develop high-quality and really effective calls to action. Bonuses have a very huge impact on gambling audience. It is desirable that the reward for participating in the game be felt, and not just declared. If you develop a CTA, then you need to specify the reward for the player’s actions.

Conclusion

Gambling is one of the key verticals in affiliate marketing. But not every affiliate marketer can handle this niche. It’s all about the specifics of the audience and the activities of the casino. To enjoy all the benefits of huge traffic, it is necessary to work correctly with the audience and quickly catch the latest trends from the world of gambling. Truly creative content, which is not limited to traditional articles and offers, is necessary. The tips above will help in creating offers that will be difficult to reject.