Testing Gambling Offers to Promote by Using Facebook Media Platform

While online gambling continues to grow at a rapid pace – fueled by the legalization of the industry in many countries – not everyone can be successful in promoting gambling offers. From products and GEOs, to traffic sources, there are many things that affect the effectiveness of your efforts to promote products in the gambling vertical. Among the many resources affiliates use to find a targeted audience, Facebook is still quite popular, even though the social media platform is constantly tightening regulations regarding advertising. We wrote this post to tell you about the peculiarities of directing traffic to iGaming platforms from Facebook and why you need to constantly test gambling offers to increase the effectiveness of your affiliate marketing efforts.

 

Reasons Why You Should Test Gambling Offers

Offer testing is an essential part of every affiliate’s work, especially those working with the gambling vertical, which is sensitive to social media, especially Facebook. Online gambling is a dynamic industry where those who can quickly adapt to the changing environment win. Here are a few reasons why you should always perform gambling offer test:

• Customize campaigns according to the characteristics of your target audience. By testing different things, you’ll be able to figure out which promotional offers work and thus achieve higher engagement levels.
• Finding the most converting offers. Through testing, you will be able to find offers that provide your maximum profit.
• Understanding Facebook dynamics. Unfortunately, the social platform has set a lot of restrictions that make life difficult for affiliates. By testing offers, you’ll be able to find promotional materials that don’t fall under the ban. Moreover, you should keep in mind that Facebook’s algorithms are constantly changing, so by testing, you will be able to adapt to the volatile conditions.
• Mitigating fatigue from your creatives. Through testing, you’ll be able to identify and remove content that is boring to potential users in a timely manner.

 

Ultimately, by testing your offers, you’ll be able to stay competitive, and maximize your conversion rate and ROI respectively, which is essential to your success in such a competitive environment as affiliate marketing.

 

Features of Gambling Offers

Before we tell you how to test Facebook offers, we should mention some peculiarities of gambling offers. To avoid common mistakes of choosing an offer, first, contact your affiliate program and ask for a list of the hottest options it has. While studying them, pay attention to the following important things:

• GEOs. To promote gambling products effectively, you should know in which region you are going to work. The level of user engagement depends on many geography-based factors, including such things as the average standard of living and income of the population, cultural characteristics, the legal status of online gambling, and others. For beginners and affiliates without a large budget, we recommend targeting Tier-3 countries to promote Facebook offers with minimal costs.
• Minimum deposit. This is the minimum amount that the user you bring in has to fund their gaming account for you to make a profit. Obviously, the lower the minimum deposit, the more likely you are to get commissions, especially when you are working with a target audience from a Tier-3 country.
• KPIs. For an advertiser to evaluate the quality of your traffic, you need to bring a certain number of users intent on performing a targeted action. The higher the KPI requirements, the harder it will be for you to make money from Facebook traffic.
• Payouts. Familiarize yourself with the available payment models and their features. For example, find out what percentage of the platform’s revenue you will receive working on the CPA model. Also, find out what is the minimum withdrawal amount and how much time is required to process the payment.

 

If the conditions offered by the affiliate program suit you, you can register with it and start testing gambling offers.

 

Tips On How to Pick A Good Offer in Gambling Vertical

Choosing the right offer is 50% of the job done, as your success and profit depend on it directly. Here are some tips with which you will be able to choose a really good gambling offer:

• Understand the interests and demands of your target audience.
• Explore different affiliate programs giving preference to those offering fair and transparent terms of cooperation.
• Evaluate the reputation of the promoted brand.
• Stay informed about the latest trends in the ever-changing online gambling industry.
• Study the terms and conditions carefully to be aware of all possible pitfalls.
• Consider mobile optimization as more and more players around the world prefer to gamble on the go.

 

Last but not least, you need to constantly monitor and adapt to evaluate the prospects of the Facebook gambling offers you are considering, taking into account the latest market trends.

 

Preparing Promo Materials (Creatives)

Depending on your budget, you can outsource creative development or do it yourself. In any case, when developing creatives, it is extremely important to take into account the specifics of the GEO you are working with. The best thing you can do is to study the experience of using creatives by other webmasters to avoid common mistakes. Whether you prefer to use Facebook Ads Library or Spy Service, you need to test your advertising materials to succeed in gambling traffic arbitrage on Facebook.

 

Preparing Accounts to Promote Gambling Offers on Facebook

It’s no mystery that Facebook occasionally checks accounts for suspicious activity. Accounts with a low level of trust from the social platform can be banned at any time, which will be an unpleasant surprise for you if it happens in the middle of an advertising campaign. Here are some tips on preparing Facebook accounts that will help you avoid numerous issues:

• Buy accounts from different stores as trust levels and lifecycles may vary.
• Use IP spoofing services to make your account match the region you work in.
• Use at least three accounts per creative to avoid downtime and losses in case your account gets banned by social media.

 

Finally, wondering how to properly test Gambling offers, you should choose accounts with an appropriate budget limit based on region and target audience (at least $50 for Tier-3).

 

Starting A Campaign

So, you have reached the point of launching your Facebook campaign. Start with at least 4-5 cabinets with different criteria such as gender, age, targeting mobile users and more. Remember that you should always test gambling offers to determine which ones work best, and subaccounts will help you with this. Use Optimization Controls to show ads to people interested in your gambling offer. Always calculate the cost per registration to determine if your Facebook campaign is cost-effective for you. If the cost per signup is too high, you will make a negative profit.

 

Mistakes to Avoid

While every situation is unique – and no one can make their Facebook campaign perfect – there are common mistakes you can avoid:

• Incorrect time zone. Some webmasters forget to specify the correct time corresponding to the region in which they are promoting gambling offers.
• Inaccurate data to analyze. Remember that the longer your campaign has been running – and the more registrations – the more accurate information you get for analytics.
• Not using subaccounts. Since Facebook doesn’t always provide data on signups, you should use subaccounts to get more insights for analytics.

 

Also, some affiliates don’t make any changes thinking that their campaigns are working well. However, even minimal changes in creatives can significantly increase your conversion rate which can translate into larger profits, so constantly test gambling offers and make appropriate changes.

 

Things to Look for When Testing Offers

So, to better understand how effective your campaigns are, pay special attention to the following indicators:

• CPM – cost per thousand impressions. Keep in mind that at the start of a campaign, the CPM may be too high, and this is normal.
• CTR – click-through rate percentage (make changes to your ads if the CTR is too low).
• Conversions to installation – an indicator that should be at least 40%.
• Conversions to signup – a rate of 40-50% for Tier-3 if your campaign is performing well.
• Conversions to deposit (4% to 30% depending on the region you are working in).

 

Ultimately, focus on your ROI, paying attention to how the above indicators affect your profit.