Selecting A Gambling Offer – A Guide to Offer Selection for Affiliates

In 2024, affiliate marketing is still one of the top priority marketing strategies used to promote products and services online. Moreover, iGaming platform operators see affiliate marketing as a key source of traffic as other marketing tactics perform less effectively in the gambling and betting verticals. While partnering with an affiliate program can be a very lucrative option for internet marketers, many are faced with the challenge of choosing truly converting gambling offers.

 

So, whether you’re an experienced affiliate or just trying to drive traffic to gambling products, you’ll always be on the lookout for good gambling offers that can bring you solid profits. Since offer selection is a challenging task, we have put together a guide to help you choose something really worthwhile. So, read on to learn how to choose the best gambling offers by analyzing a lot of things including stats, payouts, offer terms, GEO, KPIs and others.

 

Reliable Statistics Is King

The online gambling industry continues to grow at a rapid pace, so it’s no surprise that we are witnessing new affiliate programs popping up just about every month. In addition, there is a growing number of gambling affiliates who want to drive traffic to gambling sites and apps to make money.

 

So, if you are willing to try your hands on gambling offers, you should start by learning more about the online gambling industry. Here are a few facts about online gambling that can give you an idea of how promising this vertical is:

• By 2027, the global online gambling market size will reach nearly $67 billion, with a compound annual growth rate of about 11% from 2022 to 2027. This means the industry is booming, with an ever-increasing audience of gambling enthusiasts.
• About 60% of gambling revenue comes from mobile devices, indicating the dominance of mobile gambling traffic today.
• The US is moving towards the legalization of online gambling, which means that soon there will be another very promising GEO where casino affiliates will be able to make money from directing traffic.
• Live dealer games are becoming more and more popular, and today provide up to 20% of revenue for the industry as a whole.
• The average commissions of affiliates working with reliable affiliate programs have increased significantly in recent times and range from 20% to 40% of new user deposits.

 

So, if you’re still wondering questions like “gambling traffic what is it?” then it’s time to learn what affiliate marketing is and how it works. However, before you dive into the world of gambling offers, you need to do your own research, paying attention to things like data on player engagement, conversion rates, and the overall performance of different offers. This initial step lays the foundation for informed decision-making.

 

Studying the T&Cs of Offers

To choose a really good gambling offer, you need to find out under what conditions it is provided. First, find out what traffic sources are supported. For instance, some affiliate programs set restrictions on traffic sources, such as not allowing push ads or the Facebook platform. Secondly, make sure you get access to fresh and effective marketing materials (creatives). Thirdly, check the availability of analytics, reporting tools and other things that allow you to optimize your marketing campaigns to maximize profits. Also, find out about the payment models available – we’ll talk more about them below.

 

Payout Models

Once you choose an affiliate program, you need to decide how you will receive commissions for bringing new users to the gambling platform you are promoting. So, here are the main payout models worth considering:

• RevShare. By choosing this option, you will receive a percentage of the revenue generated by the new users you bring in. Depending on the affiliate program and the offer, this can range from 20% to 50%.
• CPA (Cost Per Action). According to this model, you will receive a fixed commission for each new user who performed the target action (registered on the gambling platform and made a deposit of at least the agreed amount).
• Hybrid. This option combines elements of the above models and can be a good option for affiliates aimed at long-term cooperation with a particular affiliate program.

 

When examining the payout structure, also find out about possible additional conditions and restrictions, such as losses and the level of activity of the users you refer. Finally, find out how long is the offer valid and what is the minimum withdrawal threshold for your earnings.

 

Determining GEO

Another thing that gambling affiliates cannot neglect is GEO. So, for gambling affiliates, you should not only concentrate on offers targeting Tier 1 countries, as you will need more time, effort, and financial investments to promote them. Practice shows that CIS countries, Latin America, India, and some other Asian countries are the most promising for gambling offers. In addition, with the legalization of online gambling, you can expand the scope of your activities to European countries.

 

Setting the Budget

To succeed in affiliate marketing in the gambling vertical, you need to learn how to plan your budget. Consider things like advertising costs, content creation, and marketing tools to optimize your campaigns. To spend your budget as effectively as possible, you need to test different traffic sources, taking into account the behavioural characteristics of your target audience, cultural sensitivities, the legal status of gambling in the GEO, and a host of other things.

 

Choosing the Right KPI

To improve the effectiveness of your marketing efforts, you should pay special attention to selecting KPIs to monitor and analyze. Here are a few KPIs you should consider:

• CTR (percentage of clicks on your affiliate links) to evaluate the level of customer engagement.
• Conversion rate to evaluate the effectiveness of the offer.
• ROI to evaluate the profitability of your marketing campaigns.
• Deposits and Withdrawals to evaluate the financial activity of the users you have referred.

 

Make sure that the affiliate program of your choice offers you reporting tools to get information about the effectiveness of the offers, fine-tune your campaigns, and identify areas for improvement.

 

Studying the License

Before you start cooperating with an affiliate program and promoting a particular gambling offer, research the iGaming platform in detail. The first thing you need to find out is whether it has a license from a reputable regulator or not. In the world of online gambling, there are several regulatory bodies whose reputation is questionable, with UKGC, MGA, GBGA and Curacao eGaming.

 

However, practice shows that gaming platforms with a Curacao license can run into some problems. In particular, history knows several cases when gambling platforms licensed by Curacao delayed the payment of winnings to their users. So, when working with gambling offers promoting Curacao-licensed iGaming platforms, pay attention also to some additional things such as certificates of independent auditors, quality of software and game products, a system of protection of sensitive data, support and user reviews.

 

Evaluating How User-Friendly iGaming Platform Is

To succeed with a gambling offer, also study in detail the gambling platform you are promoting. Make sure it has a modern design, intuitive navigation and a generally user-friendly interface so that even newcomers to online gambling will not have any problems with it. Also, check the quality of the gaming products, mobile compatibility and support service. Make sure that iGaming supports the payment options available for use in the region in which you operate and also provides fast financial transactions without extra fees.