Promoting Gambling Offers Using Influencer Traffic
Just a few years ago, only celebrities and big bloggers were available on the influencer marketing scene to promote products through this marketing channel. However, today many things have changed, and affiliate marketers promoting iGaming platforms (a casino affiliate) and other products now have almost limitless opportunities. Thanks to the emergence of new platforms such as TikTok and the short video format, the potential of influencer marketing has grown rapidly in recent years. We are here to tell you what influencer marketing is, how to use this channel to promote gambling products and where to find casino influencers who can significantly increase the effectiveness of your marketing campaigns.
Influencer Marketing Opportunities – Influencer Types and Target Audience
Before we talk about influencers and how you can capitalize on them to promote products and services online, let’s first find out what influencer marketing is. It is essentially a type of social media marketing that uses mentions and endorsements of promoted products, such as online casino platforms, by influencers, i.e., bloggers with a large number of followers and who are considered experts in their field.
There are many features of influencer marketing that make it a great choice for affiliates, including those who promote iGaming platforms:
- High levels of trust and authenticity. Since Influencers are bloggers who have already gained the trust of their subscribers, their recommendations have a really high value. As a gambling affiliate, you will benefit from cooperation with a casino influencer as it is highly likely that their audience will agree to try the product they recommend.
- Target audience targeting. Thanks to this feature, you will be able to attract relevant customers, that is, those people who are really interested in the casino brand you are promoting.
- Creative approach to attracting target audiences. Influencers can create unique, interesting and really useful content, not only attracting potential customers but also encouraging them to perform targeted actions such as registration with a casino and deposit.
- Scalability. There are different types of influencers on different levels, and we’ll cover this a little further down in this post.
- Accessibility. Today there are many social platforms such as TikTok, YouTube, Instagram and others that allow iGaming affiliate marketers to easily find and connect with Influencers.
Collaborating with an influencer with a multi-million audience can be every affiliate’s dream. However, this is not always the best option as the cost of hiring such an influencer can be exorbitant. As an iGaming marketing specialist, you are better off choosing a lesser-level blogger with a smaller but more focused community. So, let’s take a look at the main types of Influencers:
- Small bloggers who can’t boast of a large audience reach. Such Influencers cover an audience of a few hundred to a few thousand subscribers characterized by a fairly high degree of engagement.
- Bloggers of medium level. Such influencers have a fairly large audience coverage due to the presence of several social platforms at once. With quality content, fairly low cost of services and good engagement of subscribers, they can be an ideal choice for casino affiliates.
- Large influencers. With hundreds of thousands or even millions of subscribers, these bloggers still influence their audiences. However, most of their subscribers take the ads in stride.
In addition to those listed above, there are also top bloggers who are usually celebrities worth an extremely high price. Typically, only big brands can afford influencer marketing campaigns involving celebrities.
How to Find Gambling Influencers
The best way to hire an influencer to promote your products is to contact them directly. However, many influencers have very busy schedules. In addition, some of them may be distrustful of the brand you are promoting. Fortunately, there are many online services on the internet that serve as a middle ground between affiliate marketers and influencers. Using platforms like Getblogger or LabelUp, you can find an influencer that fits your goals and budget.
Online Platforms for Collaboration with Influencers
So, you have managed to find a suitable influencer with an audience interested in your gambling products. The next step is to choose a platform where you will promote your online casino. Here are a few options for gambling affiliate marketers to consider:
- YouTube. Being friendly to a variety of topics including iGaming, YouTube is a great platform to connect with gambling enthusiasts where you can elaborate on the product you are promoting.
- Instagram. Offering ample opportunities for creativity, this platform is also a viable option for those in the gambling vertical.
- Telegram. Originally positioned as a messenger, Telegram is now a feature-packed social platform with multiple channels and a huge audience of engaged users where you can promote gambling products at a reasonable price.
Apart from those listed above, you can also try other promising platforms such as TikTok. However, before settling on a particular option, read the platform’s policy on gambling advertising in detail.
Using Influencer Traffic to Promote Gambling Products
One of the best ways to utilize Influencer traffic is to partner with an influencer on an ongoing basis. By agreeing with the blogger, you will give him/her an affiliate link, promo codes and exclusive offers from the promoted casino platform to further entice potential customers.
First, you need to choose an influencer and the platform through which you will promote your products. Then you need to provide an affiliate link and prepare content for the posts. The Influencer can also develop content tailored to their audience to present information most authentically. Ultimately, this will work as native advertising that is well-received by your influencer’s audience.
Is Influencer Marketing an Effective Strategy for Promoting Gambling Offers?
As an affiliate marketer who has tried many marketing strategies and tactics, you are probably always on the lookout for something new that will increase the effectiveness of your efforts. To understand how well Influencer marketing works for you, you must first set goals. Typically, affiliates set a goal of increasing conversions.
There are many metrics used to evaluate the effectiveness of Influencer marketing efforts, including audience engagement rate, traffic volume, ratio of interactions to total influencer subscribers, and others. Thus, the results of Influencer marketing campaigns can be easily tracked and measured. In practice, with the right blogger and promotion platform, it is possible to significantly increase the effectiveness of promoting gambling products.
Final Words
In recent years, influencer marketing has become a much more accessible tool, and therefore is widely used by affiliates working in various verticals including iGaming. Having an audience positively inclined towards the blogger (Influencer) is a strong point of this strategy. All you need is to choose the right person and the appropriate platform to ensure the successful promotion of online casino products and thereby increase your affiliate marketing revenues.