Making Money as a Casino Affiliate – How Much Can You Earn

Affiliate marketing continues to be one of the most promising ways to promote products and services on the Internet, and that’s why the affiliate profession is so in demand today. There are many products that you can promote on the global network, with iGaming platforms being perhaps the most promising in terms of profits. So, making money as a casino affiliate means finding potential users and directing them to the online casino site or app you are promoting.

 

Although it looks simple on paper, actually, an online casino affiliate must be technically savvy and have certain knowledge and skills to succeed in such a competitive environment as casino affiliate marketing. We are here to tell you what affiliate marketing is, how to make money promoting gambling products as well as the important things that affect your profits.

 

How Does Affiliate Marketing Work?

If you are new to affiliate marketing and don’t know about things like ROI or a casino affiliate network, then first you need to understand how affiliate marketing (gambling and betting verticals) works. So, affiliate marketing involves three parties:

• Advertiser. The advertiser is the operator of a gambling site or application that wants to expand its user base.
• Affiliate, that is, you. Your task is to find people interested in online gambling and direct them to the promoted gambling product by utilizing various marketing techniques.
• Potential customers (traffic), that is, people who may be interested in the product you are promoting, go to the online casino, register with it and make a deposit, thereby generating your profit.

 

The above is the simplest description of how gambling affiliate marketing works as applied to solo affiliates, that is, webmasters working with advertisers directly. However, in most cases, this model of earning involves a fourth party in the form of an affiliate program or affiliate network.

 

By joining a good affiliate program as an affiliate, you will get access to a lot of gambling offers, ready-made creatives, as well as tools with which you can set up effective marketing campaigns. Thus, an affiliate gambling program is something like your portal into the world of affiliate marketing where you will have access to everything you need to drive traffic and get profits.

 

Keep in mind that a casino affiliate network is not the same as an affiliate program. The former provides offers from several gambling brands while the latter usually works with one specific operator. Note that affiliate programs are much more demanding on the quality of traffic and methods of attracting potential customers used by affiliates. However, they have the advantage of paying higher commissions compared to affiliate networks.

 

Factors Affecting Your Profit as an Online Gambling Affiliate

The days when you could simply fill a web page with a list of keywords to get high search engine rankings are long gone. As the internet and online services have evolved, marketing techniques have become increasingly complex, and affiliate marketing is no exception. To achieve meaningful results as a gambling affiliate, you need to consider many factors, which we will discuss below in this article.

 

Commissions Structures

Before joining an affiliate program, learn about the payment models available. Although there are many options, most affiliate programs will offer you the following three:

• CPA (Cost Per Action). This is a model where you will receive a fixed commission for each new customer you bring in who performs a targeted action (signing up with the platform and making a deposit).
• RevShare (Revenue Share). Actually, RevShare is a percentage of the advertiser’s (gambling platform’s) profit that is transferred to you as a commission for each user you bring in who has performed a targeted action. The higher the RevShare percentage, the more money you will receive from each new client as your profit.
• Hybrid. This is a combined model that includes both a fixed rate on CPA and a percentage of the profit of the operator of your promoted gambling platform.

 

Keep in mind that there are two types of affiliate programs: those that offer you a commission on player losses and those that pay a commission on player activity. If you are a beginner, it is better to try your hand at activity-based affiliate programs first.

 

Traffic Sources

As a gambling affiliate, you can work with almost any traffic source and it will bring you some profit. However, affiliate programs set pretty high requirements for traffic quality, so you should choose your sources responsibly. Considering the industry trends, you can work with Direct Click Ads, Pops, Push Ads and others. To work with an online casino affiliate program and make money, you need to find people who are really interested in online gambling and are willing to place bets.

 

Conversion Rates

In simple words, conversion rate is the ratio between those who simply clicked on your affiliate link and those who performed a targeted action. The higher the conversion rate, the more effective your creatives and marketing campaign as a whole are. A high conversion rate means that you have reached the right audience and are using effective marketing techniques to encourage potential customers to take targeted actions.

 

Gambling Market Conditions

When creating and customizing campaigns, you should consider the specifics of the region in which you operate. Market conditions may depend on many factors, including cultural characteristics, income levels, the legal status of online gambling and others. In addition, consider the legal requirements for gambling advertising in the region where you are promoting gambling products. Typically, direct advertising of online gambling is prohibited, so you need to be creative to make promotional materials that attract potential users and do not violate current legislation.

 

Potential Earnings, Limitations and Risk When Working as a Casino Affiliate

One of the advantages of being an affiliate is that there is no ceiling on earnings, so theoretically you can earn infinitely high amounts. However, at the beginning of your activity, your profits will most likely be insignificant. You will have to invest a lot of time and effort to achieve high income. In addition, your profits will depend on the activity of players in the market as well as your ability to find and attract gamblers willing to spend large sums on gambling.

 

Keep in mind that many countries have strict laws regarding online gambling, which may create some difficulties for you and reduce your profits. In addition, online gambling is a huge industry with many players involved, so when working with an online casino affiliate program, you should be prepared for fierce competition. Finally, you need to be prepared for risks such as the high volatility of the market, possible changes in the policy of gaming platforms, as well as the difficulty in retaining the already players.

 

Pros & Cons of Affiliate Online Casino Marketing

So, here are a few of the benefits of working as a gambling affiliate:

• Opportunities for virtually unlimited earnings.
• Flexibility and autonomy in working.
• Ability to work with different markets around the world.
• Different commission payout models for you to choose from.
• Ability to make data-driven decisions.
• Access to ready-made creatives and analytics tools (provided you work with an affiliate program).

 

However, there are also some disadvantages that you should be aware of:

• Dependence on player activity.
• Regulatory challenges.
• High level of competition in the market.
• Dependence on the affiliate program.
• Possible changes in the T&Cs of both the gambling platform and the affiliate program.

 

So, before diving into affiliate marketing, you should weigh the pros and cons to see if it’s right for you.

 

Bottom Line

So, we have told you in brief everything you need to know to understand whether a gambling affiliate is your dream job or not. And if you have decided to try being an affiliate, the first thing you need to do is to find a reliable affiliate program. Find out about the casino brand, regions, target audience characteristics and other things regarding gambling offers. Also learn what payout models, marketing materials and tools are offered to you. Finally, prepare for hard work as you will have to develop and constantly improve your marketing strategy that will bring you profits.