How to Promote Gambling Offers in 2024
The online gambling industry is growing rapidly, and there are more and more operators willing to expand the user base of their iGaming platforms. As affiliate programs are still proving to be one of the most promising ways to attract traffic to gambling sites and apps, affiliates are in high demand.
So, if you’re interested in how to promote gambling offers, you’ve come to the right place. Since the affiliate marketing market – especially in the gambling vertical – is very dynamic, you need to constantly adapt to the changing environment. Read on to learn how to promote gambling products in 2024 and make good profits from traffic arbitrage.
Choose Trending Time-Tested GEOs
Depending on the game platforms you are promoting, you can target different regions. There are Tier-1 countries with populations with the highest purchasing power. Tier-1 countries are those with high GDP such as the US and the UK. Although the population here has significant disposable income, you may face several challenges, including strict regulatory standards, a very high level of competition in the market, and strict rules regarding advertising.
Also, you can work with Tier-2 countries characterized by growing economies. This category includes countries such as Greece, the Czech Republic, Poland, and many others. While growing economies open up opportunities for you to tap into emerging markets, the regulatory framework for online gambling in Tier-2 countries may only be in the process of being established. Also, when developing creatives, you need to try to strike that delicate balance between global standards and local preferences, which can be quite challenging.
Finally, you can try your hand at Tier-3 countries that often have high potential for growth in the online gambling market (e.g., as the internet penetrates people’s homes). With a wide range of economic conditions and regulatory frameworks, you will have more freedom to develop and customize creatives and campaigns. However, when promoting gambling offers in Tier-3 countries, you need to be prepared for the following:
- The legal and regulatory framework regarding online gambling and advertising can change constantly.
- Some countries still have limited internet infrastructure, which negatively affects the reach and accessibility of gambling platforms for their citizens.
- Language and cultural sensitivities can play a significant role, so you need to translate creatives into local languages and design promotional materials to be culturally appropriate.
While Tier-3 countries are the most suitable for both new and experienced affiliates, you may also face additional challenges such as a lack of popular payment methods and the weak purchasing power of the population.
Creating Attention-Grabbing Promo Materials
As the online gambling market evolves, user expectations and preferences change. This means that even when promoting gambling offers in Tier-3 countries, you need to strategically combine things like creativity, relevance and compliance. Here are some tips for creating really compelling creatives for your campaigns:
- Understand your audience by taking into account demographics, preferences, interests and pain points to create content that is relevant to them.
- Comply with regulatory requirements and rules regarding gambling advertising in the region where you operate.
- Work on the visual appeal of your creatives using high-quality graphics and animations.
- Pay attention to text content and CTAs to make them compelling and encourage users to take targeted action. Also, add promotions and bonuses by placing them prominently.
- Add unique video content to encourage users to gamble. For example, you can post a video in which a person tells a success story with slot machines or poker for example. This will serve as social proof convincing potential customers of the quality and legitimacy of the promoted gambling platform.
- Make your promotional materials easy to share on social media to greatly expand your reach to potential customers.
- Optimize your content for mobile devices as the number of internet users viewing websites and social media pages on smartphones and tablets continues to skyrocket.
Finally, to understand what works and what doesn’t, conduct A/B testing and analyze key performance indicators to continually improve your promo materials.
Trends in Gambling Verticals 2023
To be competitive and achieve meaningful results in your affiliate marketing initiatives to promote gambling products, you need to keep up with the times. While the year 2023 has not seen any revolutionary transformations in online gambling, there are still a few trends that have been on the rise lately. Below, we will look at the most important things that you need to pay attention to in 2023 to increase your effectiveness in promoting your gambling products.
Raise of Cryptocurrency
Although cryptocurrencies such as Bitcoin, Tether, Ethereum and others still have an uncertain legal status, they are becoming more and more popular among gamblers. In 2023, we could see the number of iGaming platforms accepting cryptocurrency as a payment method increasing rapidly.
Providing fast, relatively inexpensive and well-secured financial transactions, digital currencies have huge potential that will be realized for many years to come. By adding bonuses and promotions designed for those willing to make cryptocurrency deposits to your creatives, you can expand your audience reach and achieve better results with your gambling product campaigns.
Predominance of Mobile Audience
Modern smartphones and tablets have become much more convenient and productive than they were just a few years ago, and this makes them preferred for surfing the internet, using online services and gambling. Today, not targeting the mobile market is a losing proposition, so you need to drive traffic to gambling on mobile-friendly gambling sites and applications to generate good profits. In addition, you need to adapt your creatives to display correctly on all modern mobile devices, thereby greatly expanding your audience reach.
Legalization of Online Gambling in Various Jurisdictions
Although there are still many countries with an uncertain status of online gambling and even those where gambling platforms are banned, in recent years we have seen a trend towards bringing the market into the legal realm. Governments in many countries including North America and Europe have realized how lucrative the online gambling industry is and therefore are taking important steps towards legalization.
As modern gaming platforms promote responsible gambling practices, attitudes towards casino gambling and sports betting are changing from negative to neutral and even positive. India is a good example of how legalization contributes to the growth of the industry, and shortly, we may see the US and Japan joining this trend.
Emergence of New Games
Although the first online casino appeared in seemingly not too distant 1994, today iGaming is an industry with a rather considerable age. Generations of gamblers change, and gaming preferences are changing along with them. Therefore, gaming studios and providers have recently introduced many new games including live dealers, crash games, instant lotteries and even AR/VR gambling options. The expanding range of online gambling games opens up even more opportunities for those who want to promote gambling offers and earn money from it.
New and Unconventional Traffic Sources
While traditional traffic sources – such as SEO, social media and banners – still work in 2023, you need to go beyond and discover new places where potential customers may be. Unlock the power of Influencer marketing, interactive content, live streams, themed forums and podcasts to greatly expand your reach to your potential audience. Promoting gambling offers in 2023 has become more challenging as competition is constantly increasing. Therefore, you need to be more flexible and savvy in choosing your traffic sources to succeed.