How to Create Content That Converts for Your Gambling Affiliate Marketing Campaign

Affiliate marketing is a very attractive and promising area of online marketing with good opportunities to become an online influencer. By joining a gambling product affiliate program, a marketer will receive a commission for the clicks on the links they place on various online venues. Considered today a powerful source of passive income, affiliate marketing can generate thousands of dollars for affiliates, and investments in this area are only increasing year after year.

By becoming an affiliate marketer, you will work as an intermediary between a business (sportsbook or gambling platform) and potential customers, turning them into paying users and earning commissions for doing so. However, if you don’t have many followers on your social media profiles or you don’t update your blogs, then you are not ready for affiliate marketing. However, even if you are only at the beginning of your journey now, you can start by creating content for affiliate marketing. Practice shows that with high-quality content, you can attract traffic to monetize it later. So, here’s how to write content for affiliate marketing, and some tips on how to produce content that converts.

Why Content is So Important for Successful Gambling Affiliate Marketing

According to some marketers, content and blogs account for around 40% of all affiliate marketing sales, and this share is gradually increasing. While attitudes towards affiliate marketing may differ from company to company, gambling business owners highly value this strategy as it has proved to be the most effective. Experienced gambling affiliates are well aware that content can both attract and drive away potential customers.

Therefore, in order to achieve meaningful results, you should know how to create the best content for affiliate marketing, especially when it comes to promoting gambling projects because the gambling subject matter is very specific. However, casino affiliate marketing content is not created equally. You need to find the perfect balance between evergreen content that works steadily and seasonal offers to increase conversions. So, here are 3 helpful tips on how to create affiliate marketing content that really works.

Tips on How to Make a Content for Affiliate Marketing

As many casino affiliates say, content is king. However, sloppily written text with lots of links along with poor quality images and videos put off potential users. Simply writing an article and stuffing it with links is not enough to convert visitors into users of the gambling site you are promoting. You must plan your content carefully to succeed in affiliate marketing. By creating content that is unique, relevant and valuable, you will attract an audience and earn their trust. Moreover, with good affiliate content, you will achieve meaningful results with SEO as search engines will rank your website better. So, check out the 3 ideas for creating content that will greatly enhance the effectiveness of your affiliate marketing efforts.

Infuse Your Content with Video and Media Elements

While textual content still plays an important role, many users prefer not to waste time reading lengthy posts in favour of media elements such as images and videos. Here are some statistics to make you think about incorporating videos and images into your content strategy:

• Recent studies have shown that around 45% of internet users watch 4-5 video clips a day.
• More than 2/3 of users go to the publisher’s website almost immediately after watching the video clip.
• In addition, about 60% of those who watched the video go to the publisher’s social media page.

So, creating quality gambling-themed videos can be a good answer to the question of how to make content for affiliate marketing. Notably, landing pages with videos bring 80% more conversions than the same pages with only textual content. It turns out that thinking about how to write content for affiliate marketing, you should also take care of creating videos. As practice shows, the videos demonstrating how casino games work are the best type of video for gambling affiliate programs.

Ensure Content Mobile Compatibility

Since many of us literally never part with our smartphones, mobile compatibility is essential. Here are some interesting facts to be aware of:

• According to recent data, more than 67% of the world’s population uses a mobile phone. Over 60% of internet users prefer to surf the web from their handsets, and this number is increasing.
• Search engines now use mobile compatibility as a criterion considered when ranking websites.
• Many gamblers prefer to play casino games and bet on sports via mobile versions of iGaming platforms and apps as it allows them to enjoy gambling on the go.

So, you should not only think about how to write content for affiliate marketing but also how to make it mobile-friendly. To do this, your text and images should display well on small screens and the loading time of the mobile version of the website should be minimal (no more than 2 seconds).

Use Banners and Links to Drive Traffic

While text ads still work well, colourful banners can help greatly enhance the effectiveness of your affiliate marketing campaign efforts. Recent studies show that text quickly tires users out. As for visual information, it’s more appealing and engaging and is well deposited in the subcortex. Fortunately, the internet is literally overflowing with tools for creating creative banner ads, and you can take advantage of any of them. When designing banners, add the following elements:

• A neutral background with a discreet image of something to do with gambling;
• An eye-catching title;
• Relevant text that carries value;
• The logo of a gambling platform or brand;
• CPA which encourages people to take action.

Marketing materials are called creatives because you need a creative approach to their design to produce something that catches the audience’s attention. With a good creative tool, you can generate quality links and ads that really work.

Closing Thoughts

While affiliate marketing is a great tool for engaging audiences, promoting products and building brand awareness, you can’t achieve meaningful results without high-quality content. Given today’s trends, you need to dilute textual content with videos and images, generate creative banners and personalized links, and ensure your marketing strategies are made mobile-friendly. All of this, along with good SEO practices and a sense of urgency, will play into your affiliate marketing initiatives.