Title: Gaining Profits as a Casino Affiliate – How Much You Can Earn in the Gambling Vertical

Table of Contents

If you are looking to earn an extra income and work right from the comfort of your home, then you may want to consider online casino affiliate marketing as one of the most promising options. Since the iGaming industry is on the rise today, the idea to make money as a casino affiliate may seem tempting to many, even those who have not dealt with online casinos and/or sportsbooks before. According to Statista, the global online gambling market was worth approximately $64 billion in 2022. Experts believe this figure will triple by 2032. With the constant introduction of new technologies such as AI, VR and AR, as well as the growing number of mobile gamblers, iGaming has excellent prospects for further growth.

However, to make money from online casino games, you don’t necessarily have to sign up with an iGaming platform, make a deposit and place real money bets. Instead, you can become a casino affiliate and partner with a gambling affiliate program to promote the gaming platforms and earn commissions. In 2024, the affiliate marketing continues to thrive. Even though it is very competitive, you can still start your career as an iGaming affiliate and earn a pretty high profit. We are here to talk about the specifics of affiliate marketing in the gambling vertical in 2024, as well as all the important things and subtleties so that you approach it prepared.

Important Things to Know about Casino Affiliate Marketing in 2024

To get started as a gambling affiliate, you must first understand how it works. In terms of the gambling vertical, affiliate marketing has 4 components:

An online casino operator. This is the company that owns and operates the iGaming platform. It can turn to an affiliate network or affiliate program to increase the number of paying users.
Affiliate program. This is an organization that works as an intermediary between the casino operator and affiliates. It provides affiliate links and tools necessary for the effective work of affiliates.
Affiliates. Typically, these are webmasters who have the necessary knowledge about the online gambling industry and are able to attract potential customers (direct traffic) to the promoted online gambling platform.
Potential customers (traffic). These are people interested in online casino games and willing to spend real money on betting.

So, as a casino affiliate, you will be interacting with an affiliate program and not with the operator directly. To succeed, you need to choose a reliable affiliate program working with the best operators with platforms in different regions globally. Introduced to the world in late summer 2023, Affter is a very promising affiliate program with a team of experts with 6+ years of iGaming experience behind it. With many exclusive gambling and betting offers, a wide geography, different payment models (CPA, RevShare and Hybrid), as well as many convenient tools and promotional materials to increase the performance of affiliates, Affter is an option worthy of every webmaster’s attention.

Now that you understand what gambling affiliate marketing is and how it works, it’s time to learn about the things that will affect you earnings. Your success as an affiliate marketer will depend on your ability to not only attract the attention of potential customers but also encourage them to perform targeted actions (registering with an online casino and making deposits). Below, we have listed all the most important aspects affecting your gambling affiliate marketing performance.

How Commissions are Paid

So, working in the affiliate marketing gambling niche, you will receive a portion of the operator’s profits generated by the users you refer. When choosing an affiliate program, be sure to check out the available commission payment models. Here are the most popular commission payment options offered by the best gambling affiliate programs:

CPA (Cost-Per-Click). The simplest option, the CPA model assumes that you will receive a specific amount of money for each user you refer who performs a targeted action. The CPA rate can be negotiated individually with the representatives of the affiliate program.
Revenue Share (RevShare). This is a payment expressed as a percentage of the profit received by the operator from each player brought by you. Keep in mind that this option takes into account both losses and wins of the player, which means that theoretically, you can incur losses using the RevShare model.
Hybrid. Some affiliate programs like Affter offer this flexible option where you can receive both a percentage of the casino operator’s profits and a fixed amount.

Although the available payout models are the first thing that many affiliates are interested in about affiliate programs, there are many other equally important features that we will talk about below.

Traffic Sources

So, to expand the user base of the iGaming platform, you first need to figure out where you will look for potential customers. Thanks to the advancement of internet technology, there are many channels available to affiliates today. Here are the three most commonly used traffic sources by gambling affiliates in 2024:

Organic traffic from search engines. If you have a website or blog dedicated to online gambling, you can post keyword-phrase-optimized content to attract users naturally. Your content should be interesting and useful, as well as contain a call to action and a link to go to the promoted iGaming platform.
Social media. Even if you don’t have a website, you can still succeed as a gambling affiliate in 2024. By creating a community on a social platform like Instagram or Facebook, you can connect with potential customers and direct them to the online casino you are promoting.
Paid search engine advertising. While this strategy is the least effective for the gambling vertical, it still works in 2024. Thanks to the advanced targeting capabilities of Google Ads, you will only be able to show ads on promoted iGaming platforms to those who are genuinely interested in online gambling.

To achieve the best performance for your campaigns, you need to learn how to work with traffic sources, taking into account such things as your budget, available tools, target audience characteristics and others.

Conversion Rates

As one of the key metrics for the effectiveness of your campaigns, conversion rate indicates how many potential customers you’ve brought in have taken targeted action. From website design, user interface and the content you publish to page load speed, there are many factors that affect conversion rates. To maximize your conversion rate and your profits, you need to constantly make improvements to your marketing campaigns and conduct A/B testing to understand which changes work best.

Features of iGaming Market

To earn a decent income from your affiliate marketing efforts, you need to learn how to find the most promising markets. First, find out how gambling is perceived in the region where you are going to promote your offers. Pay attention to such things as the average income level of citizens, cultural characteristics, and whether online gambling is legal.

Second, find out how popular the target market is among affiliate marketers. If it is literally overflowing with webmasters directing traffic, you are unlikely to be able to tackle such a high level of competition, especially if you are a beginner. To succeed, you need to find the perfect balance between things like your marketing budget, level of competition, quality of traffic and more.

How Much Do Gambling Affiliates Earn?

The level of earnings of an affiliate marketer working with the gambling vertical depends on many factors including their knowledge and experience, website availability, audience size, budget and behavioural characteristics of gamblers, chosen payout model and others. The earnings of an average gambling affiliate can range from a few hundred to a few thousand dollars per month. The good news is that there is no earnings cap in this field, so you will always have room for growth and development. What’s more, you can build a hierarchical network by receiving a portion of the sub-affiliates profits.

Risks and Limitations an Affiliate Marketer Faces

While working as an affiliate marketer may look very attractive, you should be mindful of the risks you will be dealing with literally every day:

Regulatory restrictions in various jurisdictions.
Reputational risks associated with the stereotypes surrounding gambling.
The likelihood of falling prey to fraudsters.
Risks related to the high level of volatility of the iGaming market.
The possibility of losing money as a result of the Revenue Share scheme.

In addition, due to the specifics of the gambling vertical, you may face restrictions related to the high level of competition, the policy of the sites where you post advertising content, technical requirements and others. To reduce the risks, you should choose a good affiliate program such as Affter, which is ready to take most of them.

Pros of iGaming Affiliate Marketing

So, here are the key benefits of working as a gambling affiliate marketer worthy of consideration:

High earning potential with no limit on the maximum amount of profit.
Flexible work schedule and the ability to run your business from home.
Low barrier to entry compared to other business models.
Income depends on your performance and skills.
Building your own community of engaged users with the potential for further monetization.
Excellent networking opportunities.

However, keep in mind that you are required to be engaged and willing to work hard. Also, gambling affiliate income can be quite volatile.

Software and Tools Used by Casino Affiliates

To increase their productivity and maximize conversion rates, professional gambling affiliates use a variety of online services and tools in their daily work:

Apps for tracking clicks and conversions as well as for analytics and reporting. For example, many gambling affiliates use Google Analytics and similar tools that allow them to track the effectiveness of their campaigns and make appropriate changes.
SEO tools for backlink analysis, keyword research, and competitor analysis. These tools help increase the visibility of content in SERPs, thereby increasing organic traffic.
Email marketing tools to build subscriber bases, segment audiences and create personalized content with calls to action.
Social media account management platforms. Using tools like Sprout Social or Hootsuite, you can create publishing schedules, analyze your social media campaigns and make changes to improve their performance.
Automation tools such as Zapier to help automate routine tasks.

While there are many software products and tools on the market to make life easier for affiliates, you need to learn to choose only the right platforms that actually help you improve your effectiveness.

Bottom Line

So, even though the online gambling field is very competitive, you can still succeed here as an affiliate marketer promoting online casino offers. By learning how to find traffic sources and encourage users to click on your affiliate links, you can get your share of a pretty big money pie. Although there are many different marketing strategies available today, iGaming operators still rely on affiliate marketing as one of the most promising options for building up a base of paying customers.

Our friendly team is here to help [email protected] [email protected]