Best Tracking Solutions for Affiliate Marketing in 2024

To succeed in affiliate marketing, it’s not enough just to choose the right vertical and launch campaigns. The effectiveness of your work as an affiliate marketer largely depends on whether you have a set of tools and aids that allow you to optimize processes and automate routine tasks. For your campaigns to generate profits, you need to constantly measure, analyze and optimize them.

 

True affiliate marketing professionals use affiliate tracking software to understand how their campaigns are performing and to identify areas for improvement. If you want to succeed in affiliate marketing in 2024, you need the best affiliate tracking software on the market. Given that there are so many tracking tools available today, choosing one that truly fits your goals and objectives can be difficult. Below, we have covered what affiliate marketing tracking software is, which affiliate marketing tracking tools are the best today, and how to choose a tracking system to improve your marketing campaigns and maximize your profits.

 

What is a Tracker and Why Do Affiliates Use It?

Used to collect, analyze and manage campaign data, the tracker is an indispensable tool for any affiliate marketer no matter what field they work in. It interacts with the affiliate network to collect conversion information as well as a host of other data below:

• Traffic sources. By utilizing trackers, you will always be aware of where your customers are coming from – social media, search engines, ads or other sources.
• Conversions. Thanks to the tracker, you will be aware of how many people performed a targeted action, for example, registering on iGaming platform and making a deposit in case you work with a gambling affiliate or betting affiliate program.
• The effectiveness of your advertising campaigns. Since affiliates run several campaigns at once, with trackers, they can collect information to determine which campaigns are working best.
• Profit. By using good tracking software, you will also always be aware of how much income your marketing campaigns are generating.

 

So, a good affiliate tracking system will help you optimize your campaigns, make informed decisions on how to set them up, and generally increase the revenue from your marketing efforts. In addition, they allow you to gather all your media buying processes in one place so you can quickly switch between different sources. Modern trackers are sophisticated software with additional features such as cohort analysis through audience segmentation, automatic optimization of landings, data visualization and customizable reports.

 

Guide on How to Choose an Affiliate Tracking Tool

So, now you know what tracking software is and how it works. However, choosing a really good tracker to suit your needs can be a daunting task. Here are a few things you should consider to pick a really good marketing tool:

• Figure out your needs. Analyze your business and find out what functionality you need. Consider things like GEO, the number of campaigns and events, your budget, and the level of support required.
• Compare multiple tracking tools. Check out the prices and available functionality, read user reviews, and try free trials.
• Make sure the tracking tool you choose is reliable and accurate, easy to use, and meets high standards for data security.
• Find out if you need a self-hosted or cloud-based tracker. Below, we’ll go into more detail about each of these tracker options so you can make an informed decision.

 

If you have not used a tracker before, start with a simple tool that is not overloaded with extra features that you may not need in your work.

 

Cloud-Based Tracking Solutions

As the name implies, a cloud-based tracker is a software solution with its source code contained in the cloud, i.e., on a remote server. By choosing this option, you get rid of the need to install the software on your own PC. Here are a few features of cloud-based affiliate tracker you should know about:

• Accessibility from anywhere in the world since the source code is on a remote server. This means that you can use such a tracker anywhere you have access to the internet.
• Scalability and flexibility so you can easily add features as needed.
• High data security. Cloud services are protected by a robust firewall and the latest version of SSL data encryption protocol.

 

With a cloud tracker, you will be able to manage your campaigns and analyze traffic. However, be aware that cloud trackers are available on a paid subscription basis with prices varying depending on the number of events to be tracked.

 

Self-Hosted Tracking Software

Unlike cloud software, self-hosted trackers are installed and run on user servers. On the one hand, you get full control over your data, minimizing the probability of data leakage. On the other hand, to deploy such software, you will need technical expertise as well as expensive server hardware.

 

Although self-hosted trackers are more flexible and secure solutions, in most cases affiliates opt for cloud-based services. Suppose you are a casino affiliate working with an affiliate program. In that case, you will hardly need self-hosted trackers as the program will most likely provide you with all the necessary tools.

 

Top Affiliate Tracking Software Solutions

So, affiliate marketing has proven to be a very profitable business model. However, to succeed in this area, you need a powerful set of tools including tracking software solutions. Below, we will look at a few trackers that will be most popular with affiliate marketers in 2024.

 

Voluum

Launched in 2013, Voluum is a powerful software platform enabling the handling of huge volumes of traffic. In 2024, Voluum – with its detailed reports and multiple filters for sorting traffic – is much more than just a tracker. Keep in mind that Voluum is categorized as a cloud-based tracking software solution, so you won’t be able to deploy it on your own server.

 

So, if you are on the lookout for a powerful and versatile tracker, then Voluum might be a smart choice. Here are a few things about Voluum that you should know about:

• Tracking conversions from a variety of sources including clicks, impressions, leads and sales. Detailed information on each conversion including traffic sources, IP and other parameters is an added advantage.
• Possibility to split traffic between different offers and landings. Voluum allows you to set traffic categorization rules such as traffic source, device type, user location and others.
• Analytics tools that allow you to better understand traffic and optimize campaigns. This tracking service is also capable of detecting non-converting and fraudulent web resources as well as bot traffic.
• Advanced tools to automate routine tasks. With these tools, you can automate the creation of reports, send notifications and generally optimize your campaigns to meet the ever-changing market conditions.
• Good customer service. If you have any issues with Voluum’s services, you will be able to contact the support agents via email or live chat. In addition, Voluum has a large community of engaged users who are ready to help you with any issues regarding the software operation.

 

A User-friendly interface, advanced data security, high performance, affordable pricing plans and a free trial version are added benefits of Voluum.

 

Binom

High performance is extremely important for affiliate marketers, and that’s why many choose Binom as their tracking solution. Processing clicks in just 7ms, it is arguably the fastest tracking solution on the market today. Importantly, Binom has a simple and intuitive user interface, making it a great choice for beginner affiliates who have not worked with tracking systems before.

 

Similar to Voluum, Binom can track conversions from a variety of sources and also allows you to create personalized tracking goals. Using Binom, you’ll be able to distribute traffic between offers and landing pages, as well as split test different offers to identify the best-performing options. Binom users also have access to some additional features such as cohort analysis and attribution modeling.

 

So, Binom is a new-generation tracker with which you can take your campaigns to a whole new level. It offers a REST API enabling you to integrate it into your custom software. In addition, you will be able to use Zapier to connect Binom with other online services and tools used by affiliate marketers.

 

Everflow

As a cloud-based tracker, Everflow is a powerful online platform that allows affiliate marketers to track, optimize and scale their campaigns. Using Everflow, you will be able to track conversions from various sources as well as get detailed traffic statistics. It also has advanced analytics tools to better understand the traffic you are working with.

 

If the previous tracking systems didn’t work for you for any reason, then you should consider Everflow. Here are a few features of this tracking software that will not leave you indifferent:

• The ability to track deep links so you can optimize your campaigns even more effectively.
• Fraud detection system so you can avoid unreliable sources.
• Customizable reports with which you can track the parameters of your campaigns.

 

Everflow is available on a paid subscription basis, but you can try a free trial to decide if it is the right tool for you.

 

ClickMeter

A cost-effective solution, ClickMeter is simply an integrated tracking software solution that provides analytical information around links, URLs and other things affiliate marketers work with. It offers advanced tools for monitoring, comparing and optimizing marketing links. In addition to tracking links, ClickMeter also allows you to cloak your links to hide the URL, shorten your links and customize them into domain names to make them easier to identify.

 

ClickMeter also allows you to create detailed reports so that you can make informed decisions on campaign optimization. This online tool can synchronize with e-commerce systems such as Woocommerce, Shopify and others. ClickMeter can also detect bot traffic to protect your campaigns from fraud. The lack of a free trial is a drawback of ClickMeter. However, the company behind this service offers a 30-day money-back guarantee.

 

Post Affiliate Pro

Unlike the options above, Post Affiliate Pro is a script easily integrated with most sales applications allowing you to get detailed reports on affiliate marketers’ performance. It also enables you to evaluate the effectiveness of affiliate marketer campaigns and accrue commissions for products sold. Working on the principle of the formed matrix, Post Affiliate Pro provides the ability to work with sub-affiliates as well, which is especially important for companies seeking to grow and scale their business.

 

Using Post Affiliate Pro, you will be able to create advertising campaigns in your personal cabinet and place them on affiliate resources. There are various options available to affiliates, including banners of different formats and plain text links. Tracking the effectiveness of campaigns, automatic commission accrual, real-time reports and the ability to integrate with sales services are the key features of Post Affiliate Pro.

 

BeMob

This is another cloud-based tracking service offering some additional features such as testing landing pages, distributing traffic flows and creating presets for marketing campaigns. Using BeMob, you will be able to track conversion statuses and traffic loss from various sources. In addition, this tracking service allows you to redirect traffic.

 

Using BeMob, you will pay a fixed amount based on the number of tracked events. This platform provides a free trial period with up to 100,000 events per month. Under the basic plan, you will pay $0.06 for every 100 tracked events at the end of the free trial period. Given its simplicity, lack of some advanced features, and relative cheapness, BeMob can be a great tracking tool for aspiring affiliate marketers.

 

ThriveTracker

If you need a self-hosted private tracker – and you have the knowledge and hardware to deploy it – then ThriveTracker may be a good option for you. It offers a wide range of tools required to optimize affiliate marketers’ web and mobile campaigns. It provides an auto-optimization mechanism based on artificial intelligence technology, fast redirects, bot traffic detection, LP Pixel, as well as some other features that affiliate marketers may need, such as those who work with casino affiliate programs.

 

WeCanTrack

For those who want to track website conversion data across multiple platforms, WeCanTrack may be a good choice. It is a comprehensive analytics software solution that works with large amounts of data and integrates well with affiliate networks. Using WeCanTrack, you will be able to attribute conversions on a website based on traffic source, landing page, funnel and other options.

 

Since WeCanTrack is a young tracking service, it doesn’t offer some features available from competitors. For instance, it won’t bring much value to affiliates engaged in buying ads. It also can’t create media buying campaigns. However, you will still be able to use WeCanTrack to track direct clicks from ad networks. Instead of joining WeCanTrack right now, we recommend taking note of this service and keeping an eye on its development to choose it later when the price and available tools strike a reasonable balance.

 

Trackier

Last on our list – but not the worst option – Trackier is an intuitive platform that uses AI to streamline your data so you can focus on other aspects of making your marketing campaigns more effective. It offers a simple and intuitive tracking platform, a fair pricing plan, tons of automation features and other options to make the daily life of affiliate marketers easier. With custom attribution, fraud protection, predictive analytics tools, advanced reporting and custom filters, Trackier is well-positioned to become a leader in the online affiliate tracker market soon.

 

Bottom Line

To improve the effectiveness of your marketing campaigns, you need to have up-to-date information about impressions, conversions, CTR and leads. In addition, you need to know everything about your traffic sources and be able to identify bot and fraud traffic. With tracking systems, you get all of the above and much more. Tracking, analyzing and optimizing your actions as an affiliate marketer is the key to your success in the field. By choosing a good tracking software, you can significantly increase your ROI while keeping things under control.