Affiliate Marketing in the Gambling Niche Without a Website in 2023
The niche showed active growth in 2021 and continues to provide affiliates with tasty payouts. The Statista analytical services has calculated that the online gambling industry will show an average annual growth rate of 7.91% between 2019 and 2026. At the end of 2020, the market amounted to 66.7 billion dollars, and by 2023 it is expected to reach 92.9 billion. Affiliate marketing provides an opportunity to grab a slice of this pie. Moreover, it is a very profitable business in these unstable times. The gambling vertical is one of the few that not only did not plunge, but even managed to grow over 2020-2021. Making money on promoting affiliate links is becoming more and more popular.
So, how to make money on affiliate marketing without a website in 2022 and where can you promote offers for free? Which traffic sources and tools bring in income? What’s better: traffic from networks or a website? How to become an affiliate marketer if you don’t have a website? Where do you get betting affiliate links from? Read the answers to all these questions below.
How to make money on gambling affiliate marketing without a website?
In the gambling vertical, you can get huge amounts of traffic without a partner website. From the main soruces, you can get paid and shareware traffic. For example, you can launch a paid ad campaign in TikTok or organically promote a page containing ad content. Both types of traffic can provide the affiliate with decent income. At the start, you’ll need the least investments for sources like: a Telegram or YouTube channel or social media pages. The more popular a social network becomes, the more expensive promotion there gets, accordingly bringing up the final conversion price. Which is why you should always test new and unusual traffic sources and secure them before they become popular. How to engage in affiliate marketing without a website?
Social media
Social media provides the largest volumes of traffic after search engines, but lets you more finely tune the targeting settings. Facebook, Youtube, Instagram, Snapchat, Pinterest, TikTok let you launch ad campaigns for any traffic volume. One of the advantages of working with social media is the ability to input precise targeting settings, since social networks have access to the user’s virtual profile data. You can get lots of high-quality traffic from these platforms.
Still, there are drawbacks, for example, most social networks don’t allow gambling ads. There are ways to bypass this, but you’ll need special tools, driving the cost of the traffic up.
For novice webmasters, social media is a good way to get shareware traffic. Organically promoting a TikTok page or Теlegram channel doesn’t cost much. Such a bundle has long been profitable for partners promoting online casinos or betting services.
YouTube
The world’s first video holding is also a profitable source of shareware traffic. The most popular bundles are a YouTube channel with a gambling addict, whose antics people watch for entertainment purposes, but at the same time target users follow your affiliate links. Streaming online casino games also provide lots of gambling traffic. A major advantage of the gambling vertical is that the top advertisers accept and also pay well not only for traffic from paid sources. This enables newcomers to enter the vertical and start making money quickly.
You can also use Youtube to launch paid ad campaigns. You can promote betting links without a website through your Google Display Network account. To make sure you get a stable flow of traffic, you need to be ready to replace the accounts that get banned and have antidetect browsers at hand. Paid campaigns on YouTube bring in significant income at high turnover, plus auxiliary tools will eat up a big chunk of your budgets, so it’s best to use this source if you can allocate at least $1,000.
Push notification networks
This source remains profitable. Networks provide verified traffic from multiple websites. Not to mention that push notification gambling creatives organically fit the layout of the notification itself. Push notifications are a very popular source in the betting vertical as well. A notification signaling upcoming sporting events or an amount being credited to the user’s balance encourages them to visit the offer. Plus, this is one of the cheapest traffic sources that also lets you set up targeting.
PPC
Another way to get traffic is to place ad banners on other people’s websites. The webmaster pays the site owner for 1,000 clicks or ad impressions. Placing such ads allows you to get traffic on websites with lots of users that are the TA of gambling offers. For example, websites with pirated or pornographic content. On such sites, you can always find ads promoting online casinos or BOs. To make money on gambling affiliate marketing without a website, you need to find sites containing the target audience of your offer and get your ads displayed there. Calculate your potential ROI beforehand so you don’t end up with payouts that don’t cover your ad expenses.
In app and PWA apps
In the gambling industry, mobile traffic converts well. More often users visit mobile casinos and betting offers.
In app is a native or interactive ad in mobile ads. It’s mostly video clips, banners and motivated ads. You can launch a campaign in In app networks. The pros of this source: enormous traffic volumes (mobile Internet is introduced sooner than desktop devices), fairly accurate targeting, scalability, and traffic quality. With the help of In app campaigns, you can find the most relevant audience for your offer.
The drawbacks include relatively high CPI rates, which means you’ll need a considerable budget to use this source.
How to find reliable gambling affiliate programs that don’t need you to have a website
Gambling affiliate programs provide all the tools a webmaster without a website could need to interact with advertisers. Most of them are ready to accept gambling and betting traffic without a website. Usually the advertisers themselves specify which traffic sources they accept traffic from, still, it’s better to go over the details with your personal manager. A high-quality affiliate program should have been on the market for at least 3-5 years, have an impeccable reputation and support the webmaster however it can. Usually, affiliate programs either amass many different offers and even verticals, or focus on a single brand.
You can find tier-lists of affiliate programs online, once you register with one, you’ll be asked to list your traffic sources and estimated volumes.
Why you should consider creating an affiliate website in the gambling niche
Although you can make good money promoting gambling affiliate marketing offers without a website, you should keep in mind that a website is an incredible source of traffic. There are a lot of advantages to working with websites, and there is a lot of information online about how to make an affiliate marketing website yourself.
The most relevant users come from websites created to promote affiliate links, since they are already looking for such content in search engines. Websites get to the top of the search results page with the help of articles, keywords and phrases. Therefore, to promote a website and make sure it keeps growing, you’re going to need an administrator and a copywriter. At first, the webmaster can perform these basic functions themself. Constructors like Joomla, WordPress and Ghost let you serve as the website’s administrator without being tech-savvy.
Partners usually create review websites or thematic forums for online casinos. As for betting offers, websites with BO tier-lists and various forecasts for sporting events are a popular choice.
Such resources are usually visited by people who are already interested in gambling and sports betting. All the webmaster needs to do is provide a plethora of offers and promote them. That’s why SEO sites provide quality traffic when working via the RevShare model, when a partner receives a lifetime cut of the profits made off the customers they attracted. This is how an affiliate marketing website can help you turn gambling traffic into a source of semi-passive income.
Conclusion
There’s no better way to promote affiliate links. The gambling and betting verticals are so multifaceted, that both a beginner affiliate and a seasoned pro will manage to turn a profit. When entering any new area, it’s best to do so with minimal risks. We recommend starting with shareware sources or launching paid ad campaigns with a minimal budget. As you progress, try to test out new sources, including SEO traffic. Especially since creating an affiliate marketing website nowadays doesn’t require serious investment.