10 Types of Affiliate Marketing Content Used to Promote Products Online
Do you have your own YouTube channel or a profile on social media like Facebook with a hefty audience? You can use this as a marketing channel to attract traffic and earn profits in the form of commissions. Nowadays when the internet has come to the homes of most people in the world, affiliate marketing opens up a wide range of opportunities for those who want to earn a good passive income. Statistics show that the predominant number of brands in the world use affiliate marketing as one of the most important ways to attract potential customers and keep existing ones engaged. This means that you can easily find an advertiser and affiliate program to make money from referring traffic using quality affiliate marketing content.
Although the days when salesmen had to go door to door are long forgotten, their business is alive and well, but now in digital form. Unlike this old-fashioned way of promoting products, affiliate marketing online works much more effectively, especially if you use the most sought-after content types for affiliate marketing. Instead of trying to push their product on everyone they meet, affiliate marketers focus on creating customized marketing funnels. And here, content is perhaps the most important tool for guiding potential customers on the path to purchase. Read on for the best affiliate marketing content ideas with which you can take your business to a whole new level.
Content for Blog
Whether you are working with an iGaming affiliate marketing program or promoting products in other promising niches, you may need a blog to publish informative and entertaining articles. To increase interest in what you are promoting and engage visitors, you need to create copy directly related to your niche and products. Helping to gain the trust of your target audience, a blog can be very beneficial to you as an affiliate marketer. And if you have difficulties in generating ideas for content for affiliate marketing with a blog, you can use chatbots and other AI-based tools to write quality and engaging content.
Reviews of Promoted Products and Services
As the name implies, reviews are one of the content types for affiliate marketing where you share information about the products you are promoting. The key advantage of reviews is that you can create them of different types – from text reviews to audio and video versions. By producing reviews, you will be able to give a general description of a product or service, list its main features, evaluate its advantages and disadvantages, and make a conclusion about the reasonability of its purchase.
When creating reviews, you will be able to draw attention to the promoted products and increase the credibility of potential customers, which can result in higher conversion rates. Requiring to be not too salesy, reviews are one of the best gambling affiliate marketing ideas. However, they work well in many other niches as well, so don’t neglect this marketing tool.
Video Content
The times when web pages contain only static content are long gone, and today’s users prefer to watch videos instead of reading long articles. So, video reviews can be a very effective tool to promote products online. Since you need a script to make a video, you will be looking for ideas for affiliate marketing texts. You can still use AI-based tools to write great scripts and generate compelling ideas for your video clips to deliver clear marketing messages to your target audience and build brand trust.
Articles and Video Clips with Product Comparisons
The internet is literally overflowing with similar products and services from different brands, and choosing a truly worthwhile option can be a daunting task for many potential customers. To convince your audience that your product is of high value, you can compare the products and services of the brand you are promoting with competitors in the niche. For example, when working with a casino affiliate marketing program, you can compare games from different providers or iGaming platforms, clearly highlighting the benefits of what you are offering.
If you’re not using this marketing tactic for any reason, here are the key features of this content format:
- You can create comparisons of multiple products in a variety of formats including text, video, and even audio.
- Describe the features, pros and cons of two or more similar products to encourage your users to make the right choice.
- Draw conclusions at the end of each article or video to make it easier for your audience to understand which product is better.
By creating quality content with product comparisons, you can capture the attention of potential customers and increase the credibility of your recommendations.
Product Usage Guides and Tutorials
If you are looking for affiliate marketing topics ideas for content with the most unobtrusive call to purchase possible, then the format of guides and tutorials is one of the most suitable for you. For example, many gambling affiliates promoting iGaming platforms often write guides on how to play skill-focused games like blackjack or poker demonstrating how it works in action.
Most people looking for products and services on the internet want to find a way to solve a problem they have. By creating ‘how-to’ articles and videos, you will help your potential customers solve problems thereby gaining their trust. So, if you’re looking for ideas for affiliate marketing texts or any other format of content, tutorials and guides can help you build an audience of engaged and loyal users who are more likely to follow your advice and product recommendations.
Listicles
When searching for affiliate marketing content ideas, you will most likely find that traditional articles are dull and already ineffective in attracting potential customers. Instead of boring and long articles, you can try listicles which are a type of content designed as a list of items. Here are some examples of how you can use listicles for your affiliate marketing campaigns:
- List of tips. For example, you can write 10 SEO tips to improve your website’s visibility on the internet. As for gambling affiliates, they often compile lists of tips on proper bankroll management to keep potential users from unnecessary financial losses.
- Comparisons. If you work for example with iGaming affiliate marketing program, you can compare 3 or more online casinos using a listicle format.
- Ratings. With this format, you can create rankings of the best Android smartphones, online casinos or other products that highlight what you are promoting.
Informative, attractive and actionable, listicles work in favour of marketers to increase conversions and your profits accordingly.
Case Studies
A content format preferred by B2B marketers, case studies are real-life success stories that demonstrate how a promoted product solved a problem for those who purchased it. By relying on content in this format, you can significantly increase engagement and conversion rates accordingly. Helping to build trust, such stories carry real proof of the value of what you offer. To generate compelling and creative case studies, you can use advanced AI-based tools such as Chat GPT.
Email Marketing
In the days when the internet was in its infancy, email was perhaps the only channel to reach your target audience. Although today there are many other ways to connect with potential customers, email marketing is still a viable option often utilized by marketers working in various niches including online gambling. For example, many experts in casino affiliate marketing offer potential and existing users bonuses and promotions via email thereby increasing the chances of conversions. By utilizing modern AI-based email marketing platforms, you can save time and effort invested in this still effective marketing channel.
Infographics
If you are looking for a way to present complex information in a clear and visually appealing way, infographics can be your best choice. Containing only the most important details about the products you are promoting, infographics are great for capturing the attention of your target audience and helping them make purchasing decisions. Since infographics are essentially images or text content, you can easily share such content on blogs and social media.
Infographics are a great content option for explaining complex topics, providing data, and even telling stories. And to make this tool work to your advantage, stick to the following tips for designing infographics:
- Choose a topic relevant to your niche that is of interest to your audience.
- Use keywords in the title and text of the infographic to make it visible to search engines.
- Use bright colours in the design and make your infographic concise and clear for potential customers.
- Add a clear and strong call to action to incentivize potential users to take targeted actions.
By creating bright, concise, well-understood infographics, you can attract attention, deliver a clear message to your target audience and increase conversions accordingly.
Posts for Social Media Platforms
Modern people literally can’t go a day without browsing their social media feeds, and you can use this addiction to Facebook or Instagram to your advantage as an affiliate marketer. The main benefit of social media is that it can be a source of traffic that you don’t spend a dime on. By creating reviews, articles, product comparisons, recommendations and tips, you can post on your social media profiles to build a strong relationship with your target audience.
With more than half of the world’s population using social media, ignoring this marketing channel today is a grave mistake. However, to succeed with social media marketing, you need to create the right content tailored to the platform and its audience. For example, while YouTube is good for in-depth product reviews, TikTok is more suited for viral content in a humorous way. By understanding these differences between social media platforms and using them to your advantage, you’ll be able to create compelling and engaging posts that increase your brand’s visibility and boost conversions accordingly.