Is Affiliate Marketing Without Social Media Viable in 2024?

If you’ve come to this page and want a quick answer, then yes, you can still do affiliate marketing without social media in 2024. However, your success depends on many factors including such as the verticals you operate in, whether you have your own website and how responsibly you choose an affiliate program. Today, there are many digital marketers including gambling affiliates who run successful businesses promoting products and services online without using social platforms like Facebook or Instagram. This is because social media is just one of many channels to connect with potential audiences. This means that by forgoing social media, you will still have a huge number of options at your fingertips. So, in this post, we’ll tell you everything you need to know about how to do affiliate marketing with no social media and succeed.

Best Ideas for Affiliate Marketing without Using Social Platforms

So, now that you know the answer to the question ‘Can you do affiliate marketing without social media?’ (yes, you can), it’s time to look for alternative ways to run your affiliate marketing business online. While social platforms that reach a huge audience can be great for your affiliate marketing strategy, they don’t always perform well.

For example, if you work with an iGaming affiliate program that promotes online casino or sportsbook, you may find it difficult to attract potential customers through Facebook or X (formerly Twitter) due to the strict gambling policies of these social platforms. So, below we have listed three effective ways to do affiliate marketing without social media that will work for both betting affiliates and webmasters dealing with other verticals.

Create and Optimise Your Website

So, if social platforms are not your scene, then you will definitely need your own affiliate marketing website to reach potential customers and convert them into buyers. Even if you have a social profile with a large number of followers interested in what you’re promoting, the effectiveness of using your own website can’t be overstated.

The first benefit of having a website is that you can get organic traffic, which means you can attract potential customers more naturally than just advertising products on social media. Here are some more things about using a website for affiliate marketing that won’t leave you wondering:

• You don’t need to present yourself as an authority or influencer in a particular niche. All you need to do is simply publish quality and relevant content that ranks well with search engines.
• You don’t need to pay money for impressions. By using effective SEO strategies to promote your website, you will be able to attract traffic without paying directly.
• You will be able to get traffic with less effort. You don’t need to regularly post eye-catching and engaging content to attract your target audience. However, based on the best content marketing practices, you can achieve even more meaningful results with your affiliate marketing website.
• You don’t have to reveal your identity. Just add an About Company and Contact page to provide the minimum necessary information about you. As for social media, with their reels and stories, you will have to show your personal life to your followers in one way or another to increase their level of engagement.
• As your business grows, you will be able to delegate a lot of routine tasks to AI-based services as well as hired employees to earn money automatically with minimal effort.

So, all of the above makes affiliate marketing with your own website a very attractive venture. However, keep in mind that this is not about making a quick buck as you will have to spend a huge amount of time and other resources to boost your website in the search engines. Fortunately, thanks to the availability of a huge number of CMSs and site-builders, creating a website today does not pose any major problems.

However, before jumping into a WordPress website and ordering hosting services, you need to do the following:

• Choose the field that suits you best. For example, iGaming, finance, cryptocurrencies, dating and beauty & health are the most promising niches today.
• Choose a suitable affiliate program. Consider things like verticals, GEOs, commission payment models, requirements for affiliates, and available marketing materials and tools.
• Thoroughly research the features of the products you are promoting and create quality and relevant content that attracts the attention of potential customers.
• Create and optimise your affiliate marketing website. Don’t stop working on internal and external optimisation of your website to stay ahead of the competition.

All that is left is to place affiliate links in the right places on your website pages so that your visitors click on them and take targeted actions thus generating revenue for you.

Use Email Marketing Strategies

Recent studies have shown that using email as a marketing channel is still an effective way to increase conversions. However, keep in mind that email marketing isn’t very effective in attracting traffic, so use this marketing channel in combination with others.

Let’s take a look at the benefits of email marketing. Firstly, you will be able to contact potential customers directly by sending emails to their inboxes. Secondly, you don’t have to spend huge budgets on email marketing campaigns. Thirdly, by sending well-designed and personalised messages, you will be able to build trust with your subscribers.

So, if you want to do affiliate marketing without social media – and email marketing is what you need – here are a few steps to follow:

• Choose a product that resonates with most of your audience.
• Create a lead magnet to incentivise potential customers to give you an email address.
• Choose an email marketing tool that simplifies the life of a webmaster. With such a solution, you can effectively segment your audience and send the right messages at the right time.

Finally, continually improve your strategy by conducting A/B testing to identify areas for improvement.

Driving Traffic Through Paid Advertising

Another way of running an affiliate marketing business without social media is to use paid advertising platforms. The advantage here is that you get access to advanced targeting settings with which you can display ads to only the right people at the appropriate time and place. However, if you choose this path, be prepared for the next obstacles and challenges:

• In an effort to reduce competition for their own ad campaigns, many affiliate programs restrict ads directly linking to promoted products.
• Advertising platforms may prohibit direct promotion of affiliate links in adverts. This means that you will have to use intermediate links in your sales funnel, such as pre-landings.
• Setting up targeting can lead to some major spending.

So, paid advertising may be suitable for those who want to do affiliate marketing without audience, i.e., without their own website and social media. However, keep in mind that, despite targeting, paid advertising can bring rather mediocre results for a very high investment.

Pros & Cons of Social Media Affiliate Marketing

If all of the above is not enough for you to decide whether or not to use social media as a marketing channel, then let’s weigh the pros and cons.

So, here are the main advantages of affiliate marketing with social media:

• Expanded audience reach compared to traditional marketing channels.
• Opportunity to build brand awareness through an active presence on social platforms.
• Additional source of traffic to direct to the website.
• Utilising reputable bloggers and Influencers to build credibility.

However, using social media to promote products and services has some drawbacks:

Difficulty in finding and recruiting influencers plus associated costs.

Constantly changing social media algorithms.

Difficulty in promoting some products such as iGaming.

High competition and fairly low conversions.

You need to analyse your niche and products – and carefully study the terms and conditions of the affiliate program – to make an informed decision.

Extra Tips for Affiliate Marketing without Social Media

While social media is becoming more important to people year after year, you can still do affiliate marketing without this channel.

Firstly, invest in quality marketing tools and content.
Second, create a quality content marketing strategy and have patience.
Third, don’t be too salesy in your messaging to inspire trust from potential customers.

Affter Affiliates

If you are well-established in the iGaming sphere, then you should consider Affter Affiliates. Launched in late summer 2023, it is a promising gambling/betting affiliate program backed by a team with 6+ years of experience in iGaming. With invite-only affiliate terms, 60+ GEOs, exclusive gambling and betting offers, flexible commission payment models and a commitment to take on most of the challenges affiliates face on a daily basis, Affter can be a great choice for those who are willing to work efficiently to earn good commissions.

The list of available Affter Affiliates offers also includes Nomad Games Casino and Sultan Casino, new and rapidly growing iGaming platforms offering a huge variety of games including online slots, tables, live dealers and sportsbook functionality. By promoting these platforms with Affter, you can earn decent commissions, even without using social media for your marketing efforts. Finally, Affter has many other exclusive offers definitely worthy of the attention of high-performing affiliates.

Summary

Social media with their multi-million audience where there are many potential customers looks very attractive in the eyes of affiliate marketers. However, social platforms require a lot of time and effort on your part to create content that only attracts the attention of interested parties instead of generating sales. As for affiliate marketing with a website and using an email channel, you will be able to convert potential customers with less effort without your direct involvement. However, keep in mind that to be successful, you will have to spend a lot of time and money on optimising your website on search engines, so don’t expect instant riches.